Our Story

Hello. Welcome to AGI SARANG SINGAPORE. We are so glad that you are here.

We are a married couple, Liz and Vincent, the founder of Agi Sarang. The word 'Agi' represent 'Baby' and 'Sarang' represent 'Love' in Korean and by combining them together will form 'Baby Love'. Why this name you may ask. Well,  we have a lovely baby girl, Megan, who was born on April 2017 and as a parents ourselves, we would like to provide her with the best baby care and products.


We went into a research frenzy when we found out that we are expecting a baby.  After we have compiled a list of 'must buy and try' baby products and discovered that most of our listed products are either from Korea or Made in Korea. We are puzzled by why Korean baby products are so popular now and so we did further research on that. We found out that baby products in Korea must meet and pass stringent tests and regulations before they are allow to sell in the local market. Some of these standards even surpass of those in the European and American standards. With these assurance, we feel safe to use these products on our baby. 

However, it is near impossible to find those listed Korean made baby products in Singapore. They are either sold online by an unreliable source or with a ridiculous price tag. We have decided to made a trip down to Korea to attend the biggest baby show 'BeFe' to search for the listed products. 


One of the popular products in the list is the reusable Peanut Shape Diaper by Mooroo. Reusable diapers in Korea is popular as it reduce wastage and is earth friendly. This is one of the reason why disposable diapers are not popular there. Mooroo brand is not made popular by marketing or advertising, but by word of mouth and the positive reviews by moms and moms-to-be. This means that the products by Mooroo is proven to be truth, good and selling at a reasonable price. So we decided to meet the director, Mr Kim. and negotiate a deal to become a distributor and to bring Mooroo products into Singapore so that the parents here will be able to enjoy the same quality products.

We brought our daughter to her first dental check up when she was 1 year old. The dentist told us that there is a dental calculus on her tooth due to night feeding. The dentist recommends mouth wipes to clean her teeth after each feed. Mouth wipes is another essential item added to the list of must haves. We came across a brand, BabyBro, which is oral care brand from Korea for newborn to kids. We buy in bulk that last for at least 6 months. Mr Jeong, who is the director of BabyBro Korea, contacted us and give us a proposal to be a distributor of BabyBro in Singapore. We agreed and started marketing and promoting them to various ecommerce platform. From now onwards, we realised that there is a demand on mouth wipes in Singapore and we are glad to share this amazing BabyBro oral care products to parents in Singapore.

When our baby girl grew up, we are looking for a car child restraint seat that is suitable for her age at 3+ yrs. Those sold in Singapore are kind of bulky and heavy which is not suitable for small cars. We came across a manufacturer, ForB ,that specializes in aluminum frame child restraint seat ForB Rini. We immediately got impress with the quality, safety and portability. Imagine that you can fold up the child restraint seat into a backpack size and carry it when you travel overseas. ForB do have other products like Diaper Bag and Baby Carriers. We decided to be a distributor to sell ForB products in Singapore. We faced a lot of hurdles while negotiating, importing and selling them in Singapore but we do not give up. Well, there is a saying "When the going gets tough, the tough get going." Best of luck to us so that we can share this ForB wonderful products to parent in Singapore.

In the future, we will be bringing in more Korean made products and our aim is to improving parenting life one product at a time.

Once again, thank you for reading our story and hope that this inspire you to make better decisions when buying baby products.

@ +65 81487098

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